Superior

Conversion

Tracking + Monitoring

Signal data is critical to performance marketing success. Chances are...
yours is broken.

Signal data is critical to performance marketing success. Chances are... yours is broken.

Signal data is critical to performance marketing success. Chances are...yours is broken.

Conversion tracking monitors and measures customer interactions (events) across your website. This ‘signal’ is augmented with product and customer data and fed back to advertising and analytics platforms to inform attribution and targeting.

The richer the data, the better your campaign performance, the better your decision-making.

>20% of all digital ad spend is wasted due to suboptimal conversion tracking.

We’ve managed performance marketing campaigns for 100s of eCommerce brands.
Tracking was the No.1 performance killer.

Missing browser & server-side data

Less attributed conversions, poorer performance.

Missing browser & server-side data

Less attributed conversions, poorer performance.

No Google enhanced conversions

Less effective optimisation and targeting.

No Google enhanced conversions

Less effective optimisation and targeting.

Duplicate events/over-attributing purchases

Misleading data impacts decision making.

Duplicate events/over-attributing purchases

Misleading data impacts decision making.

Missing event, product and customer data

Impacts attribution, retargeting & reporting.

Missing event, product and customer data

Impacts attribution, retargeting & reporting.

Shopify checkout extensibility issues

Broken tracking & compliance.

Shopify checkout extensibility issues

Broken tracking & compliance.

Cookie & Google consent mode V.2 issues

Can limit the use of personalised retargeting.

Cookie & Google consent mode V.2 issues

Can limit the use of personalised retargeting.

App + platform integration conflicts

Can break tracking on a simple plugin install.

App + platform integration conflicts

Can break tracking on a simple plugin install.

Low tracking scores and match rates

Affects attributed conversions & retargeting.

Low tracking scores and match rates

Affects attributed conversions & retargeting.

Signal

Leaf’s advanced conversion tracking, monitoring and machine learning, enhances attribution, data enrichment and reliability, to materially improve paid media performance.

Powered by our twin integrated technologies Connect & Watcher.

Connect

Better data. Better performance.

Connect maximises the abundance and richness of the signal data sent to your ad platforms and analytics tools, driving better campaign performance whilst ensuring privacy compliance.

Features

  • Data layer implementation.

  • Browser tracking for all ad networks standard e-Com + custom events.

  • First-party data enrichment.

  • Server-side tracking for Meta & GA4.

  • Google Ads enhanced conversion API.

  • Works with all major e-commerce platforms.

  • Shopify checkout extensibility compatible.

  • Google consent mode v2 compatible.

  • Cookie consent solution agnostic.

  • Purchase re-synch for missed conversions.

Watcher

More reliable. More efficient.

Watcher provides peace of mind through automated monitoring, anomaly detection and regular testing of all conversion tracking events to significantly reduce wasted ad spend.

Features

  • Automated daily event monitoring & testing (mobile & desktop).

  • Purchase event ‘observer mode’

  • Weekly status & insights email reports.

  • Smoke testing on tracking for web releases.

  • Machine learning anomaly detection for all key eCommerce events.

  • Regular transaction testing for purchase event validation (mobile & desktop).

  • Error notifications and issue resolution

30%+ more conversions

20%+ more revenue

fewer breakages

faster anomaly detection + diagnosis

rapid fixing + upgrades

30%+ more conversions

20%+ more revenue

fewer breakages

faster anomaly detection + diagnosis

rapid fixing + upgrades

30%+ more conversions

20%+ more revenue

fewer breakages

faster anomaly detection + diagnosis

rapid fixing + upgrades

Flowformance

Maximising the abundance, richness and consistency of your signal data

Events

  • page view

  • view content

  • add to cart

  • begin checkout

  • purchase

Products

  • colour

  • size

  • price & currency

  • content category



  • product id

Customers

  • customer + click IDs

  • age & gender

  • address

  • email + phone number

  • IP address

Ad click

to

Purchase

Flowformance

Maximising the abundance, richness and consistency of your signal data

Ad click

Events

  • page view

  • view content

  • add to cart

  • begin checkout

  • purchase

Products

  • colour

  • size

  • price & currency

  • content category



  • product id

Customers

  • customer + click IDs

  • age & gender

  • address

  • email + phone number

  • IP address

Purchase

Flowformance

Maximising the abundance, richness and consistency of your signal data

Ad click

Events

  • page view

  • view content

  • add to cart

  • begin checkout

  • purchase

Products

  • colour

  • size

  • price & currency

  • content category



  • product id

Customers

  • customer + click IDs

  • age & gender

  • address

  • email + phone number

  • IP address

Purchase

Leaf Signal, a true server-side tracking solution for Google Ads, was a game-changer for us when the Google app broke on Shopify. The team seamlessly integrated the tracking, drastically improving our attribution rates by over 30%. Within a few weeks our ROAS had improved and we could scale up spend again.

Tom Draper @ Novomins

Leaf Signal, a true server-side tracking solution for Google Ads, was a game-changer for us when the Google app broke on Shopify. The team seamlessly integrated the tracking, drastically improving our attribution rates by over 30%. Within a few weeks our ROAS had improved and we could scale up spend again.

Sam Squire @ Thrudark

Join our waitlist

Leaf’s advanced conversion tracking, monitoring and machine learning materially improves paid media spend efficiency.

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