

Conversion tracking monitors and measures customer interactions (events) across your website. This ‘signal’ is augmented with product and customer data and fed back to advertising and analytics platforms to inform attribution and targeting.
The richer the data, the better your campaign performance, the better your decision-making.
>20% of all digital ad spend is wasted due to suboptimal conversion tracking.
We’ve managed performance marketing campaigns for 100s of eCommerce brands.
Tracking was the No.1 performance killer.
Signal
Leaf’s advanced conversion tracking, monitoring and machine learning, enhances attribution, data enrichment and reliability, to materially improve paid media performance.
Powered by our twin integrated technologies Connect & Watcher.
Connect
Better data. Better performance.
Connect maximises the abundance and richness of the signal data sent to your ad platforms and analytics tools, driving better campaign performance whilst ensuring privacy compliance.
Features
Data layer implementation.
Browser tracking for all ad networks standard e-Com + custom events.
First-party data enrichment.
Server-side tracking for Meta & GA4.
Google Ads enhanced conversion API.
Works with all major e-commerce platforms.
Shopify checkout extensibility compatible.
Google consent mode v2 compatible.
Cookie consent solution agnostic.
Purchase re-synch for missed conversions.
Watcher
More reliable. More efficient.
Watcher provides peace of mind through automated monitoring, anomaly detection and regular testing of all conversion tracking events to significantly reduce wasted ad spend.
Features
Automated daily event monitoring & testing (mobile & desktop).
Purchase event ‘observer mode’
Weekly status & insights email reports.
Smoke testing on tracking for web releases.
Machine learning anomaly detection for all key eCommerce events.
Regular transaction testing for purchase event validation (mobile & desktop).
Error notifications and issue resolution
Leaf Signal, a true server-side tracking solution for Google Ads, was a game-changer for us when the Google app broke on Shopify. The team seamlessly integrated the tracking, drastically improving our attribution rates by over 30%. Within a few weeks our ROAS had improved and we could scale up spend again.
Tom Draper @ Novomins

Leaf Signal, a true server-side tracking solution for Google Ads, was a game-changer for us when the Google app broke on Shopify. The team seamlessly integrated the tracking, drastically improving our attribution rates by over 30%. Within a few weeks our ROAS had improved and we could scale up spend again.
Sam Squire @ Thrudark
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Leaf’s advanced conversion tracking, monitoring and machine learning materially improves paid media spend efficiency.
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