How 98% of brands are sabotaging their own ROAS | S3 E6

In this episode of the Leaf Colectivo, Gil and Wes unpack our recent report, UK State of Tracking 2026 - an audit of conversion tracking across the top 500 UK Shopify stores.

The headline finding: 98% of brands audited have at least one core tracking issue impacting paid media performance and/or analytics accuracy. 

As paid media platforms lean further into automated bidding, the data feeding that bidding is one of the few levers DTC brands still control. This audit shows that most are getting it wrong.

Listen now as Wes and Gil explore the findings and the costly impact of these tracking gaps.

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