Leaf Colectivo: The performance crisis no one is talking about | S3 E1

11 November 2025

Charlie Semmence

The Leaf Colectivo podcast returns for Season 3, where we dive deep into the hidden crisis at the heart of performance marketing: broken conversion tracking.

In this episode, Gilbert and Wesley unpack “the performance crisis no one is talking about” - the silent breakdown of conversion tracking that’s costing brands thousands.

They explore why tracking is the lifeblood of paid media, how compliance and cookie consent quietly distort results, and why fixing tracking is about more than saving wasted spend - it’s the key to unlocking true profitability.

Listen now.

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2025 Leaf.fm Ltd. 14 Blandford Square, Newcastle Upon Tyne, NE1 4HZ

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2025 Leaf.fm Ltd. 14 Blandford Square, Newcastle Upon Tyne, NE1 4HZ

Registered In England, Company Number: 9137221. VAT: GB 220 2365 59

2025 Leaf.fm Ltd. 14 Blandford Square,

Newcastle Upon Tyne, NE1 4HZ.

Registered In England, Company Number: 9137221.

VAT: GB 220 2365 59