
Leaf Colectivo: The performance crisis no one is talking about | S3 E1
11 November 2025
Charlie Semmence
The Leaf Colectivo podcast returns for Season 3, where we dive deep into the hidden crisis at the heart of performance marketing: broken conversion tracking.
In this episode, Gilbert and Wesley unpack “the performance crisis no one is talking about” - the silent breakdown of conversion tracking that’s costing brands thousands.
They explore why tracking is the lifeblood of paid media, how compliance and cookie consent quietly distort results, and why fixing tracking is about more than saving wasted spend - it’s the key to unlocking true profitability.
Listen now.
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