Now the algorithm decides, tracking is targeting | S3 E2

In Episode 2 of the Leaf Colectivo Season 3, Wes and Gil discuss the foundational principle of modern performance marketing that most brands underestimate: tracking is targeting.

Listen now for a breakdown of how shrinking control inside ad platforms forces brands to rely almost entirely on the data they send back.

From attribution windows misleading optimisation to algorithms flying blind without the right signals, this episode exposes why so many brands hit a ceiling they can’t explain - and why tracking is now the foundation of every profitable ad account.

Listen now.

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