The essential paid media ROI protection for growing DTC brands | S3 E5

In Episode 6 of the Leaf Colectivo Season 3, Gil reunites with Wes to discuss one of the most overlooked threats to paid media performance: unmonitored conversion tracking.

As ad platforms become increasingly reliant on automation and smart bidding, accurate conversion data has never been more important. Yet many brands still treat tracking as a one-time setup rather than a critical system that requires ongoing monitoring.

They explore how seemingly harmless website changes, new apps, cookie banners and third-party integrations can silently disrupt tracking, leading to wasted ad spend, poor optimisation decisions and lost revenue.

Listen now to learn why monitoring conversion tracking is essential for paid media ROI protection.

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