The conversion tracking shortcuts costing you thousands | S3 E3

In Episode 3 of the Leaf Colectivo Season 3, Wes and Gil explain why free tracking setups like Google Tag Manager and native Shopify and Google apps just aren’t good enough for scaling DTC brands.

By failing to feed the algorithms the rich data they need to optimise campaigns - and giving users a false sense of security that their tracking is ‘sorted’ - these ‘solutions’ quietly cap performance and cost brands thousands in wasted spend.

Listen now to find out why.

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