The smarter way to stay on top of your conversion tracking

When brands invest thousands (or even millions) in their paid media, they need to ensure their ad platforms have all the data they need to optimise campaigns, target audiences and distribute budgets. That’s where conversion tracking comes in. 

Conversion tracking communicates the key actions people take on a website (product views, add-to-carts, purchases etc) back to platforms like Meta and Google. This data then powers everything from bidding strategies to audience segmentation and performance reporting.

When that tracking breaks, platforms lose visibility. Campaigns become harder to optimise, performance suffers, and media spend gets wasted - often without anyone realising. 

We realised that what brands need is a system that can watch their conversion tracking continuously. So, we built one.

Always-on monitoring for always-on marketing

After we implement complete conversion tracking through Leaf Signal, our data services team would check our clients’ conversion tracking manually, day in, day out.

But as the number of websites and tags grew across the brands we manage, it became painfully clear: manually testing every tracking event on every site simply wasn’t scalable.

The solution? Automation. We built Watcher to provide automated, granular monitoring that ensures conversion data is always flowing, always complete, and always reliable.

How it works

Watcher continuously monitors the essential moments that drive the customer journey, from page views to checkout initiations and everything in between. If something goes wrong - a tag fails, a checkout event disappears, a key step stops firing - Watcher flags it immediately. 

No waiting for broken reporting to show up in monthly dashboards. No second-guessing your numbers. Problems are caught early and solved quickly before they can derail campaign performance.

Here’s how it works:

• Daily automated health checks on event tracking across all monitored websites

• Anomalies trigger instant alerts via email and Slack to notify your team the moment something breaks or behaves unexpectedly

• Silent break detection catches unannounced changes to page structure or tag placement that could compromise tracking accuracy

This technology is configured, monitored and fine-tuned continuously by our data engineers. And when issues arise, they jump in to help diagnose problems and recommend solutions. 

This combination of tech and hands-on support is what makes Watcher so powerful, giving brands confidence that their tracking is working exactly as it should.

The benefits for brands & marketers

Watcher empowers brands to scale smarter by ensuring rock-solid data reliability. When conversion tracking is working flawlessly, ad platforms like Meta and Google have the data they need to properly attribute results, optimise campaigns, and distribute budgets to the best-performing ads and audiences.

For marketers, that means better performance from the same media spend. Your campaigns become more efficient and your reporting more trustworthy. 

For tagging engineers, it's like having an extra set of hands, freeing up time spent manually testing and checking websites so they can focus on solving more significant problems.

Ultimately, Watcher provides a foundation of trust, so your team can focus on strategy and your paid media can perform the way it’s meant to.

Getting started with Watcher

Watcher is a key component of Leaf Signal, along with Connect, which links your rich signal data to your ad platforms.

Getting started is simple. Once your conversion tracking is fully implemented, we’ll activate Watcher to begin monitoring your key events automatically. From day one, you’ll have a safety net beneath your campaigns, and a team on hand to help you make sense of the signals.

Ready to get started? Book your free tracking audit and we’ll review your setup, flag issues, and share clear, actionable next steps to improve performance.