Book free audit

DASH Water

Upgrading DASH’s conversion tracking infrastructure to a
gold standard, privacy compliant, first-party browser &
server-side solution.

The challenge

Cult water brand DASH quickly made its mark on the UK food and drink space when it burst onto the scene in 2017. As its DTC focus grew over the years, paid media and CRM became increasingly central to driving growth.

But the tracking infrastructure underpinning this activity hadn’t kept pace. Cookie consent issues limited data capture, Google Ads was missing key mid-funnel and remarketing signals, GA4 suffered from duplicated and incomplete events, and server-side tracking was largely absent across platforms.

In Klaviyo, critical lifecycle events - including page views and abandon carts - weren’t being captured reliably, shrinking retargeting pools and obscuring customer journeys.

Marketing performance was being held back by incomplete and unreliable data. Leaf Signal changed that.

Upgrading DASH’s tracking

We rebuilt DASH’s tracking infrastructure, using Leaf Signal’s first-party, browser and server-side foundation to improve attribution, algorithmic bidding and performance.

This involved:

A full audit and clean-up of existing tracking
Consent management platform calibration
Set up of Google Consent Mode V.2. for compliant pre- and post-consent tracking management
Full-funnel, browser and server-side tracking - including Meta’s CAPI, Google’s Enhanced Conversions, TikTok Events API and GA4’s Measurement Protocol
Upgrade of tracking setup from third to first-party solution
Proprietary attribution enrichment for enhanced customer matching
Ongoing monitoring and QA to protect data integrity and compliance over time

These fixes enable more abundant, accurate, rich and reliable data to flow into DASH’s ad, email and analytics platforms - driving stronger marketing ROI.

Closing the gaps in Klaviyo

Leaf Signal also addressed key weaknesses in DASH’s Shopify-Klaviyo integration.

By introducing server-side lifecycle events (including page views, product views and add-to-cart), Signal captures customer interactions that were previously lost when browser tracking failed.

This delivers richer customer profiles, enabling larger retargeting pools and increased revenue opportunities - particularly through abandoned cart flows that now capture and convert more high-intent users.

Real world impact

With Leaf Signal in place, DASH Water operates on a robust, data-rich and privacy-first tracking foundation.

Paid media platforms now receive a higher volume of accurate and consistent signals, attribution is enhanced and enriched, and CRM audiences are larger and more actionable.

The result is stronger marketing ROI, more reliable analytics insights, and greater overall profitability.